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June 2025

Miscellanea

By Jhankhana Thakkar | Chirag Chauhan, Chartered Accountants
Reading Time 7 mins

1. TECHNOLOGY AND AI

#Chatbots Having Minimal Impact on Search Engine Traffic: Study

AI chatbots have barely made a dent in traffic to popular search engine sites over the past two years, according to a study by SEO and backlink services firm.

The study analysed global web traffic from April 2023 to March 2025. In the most recent year, chatbot sites accounted for just 2.96% of the visits received by search engines. Between April 2024 and March 2025, search engine traffic declined only slightly — down 0.51% to 1.86 trillion visits — while chatbots saw an 80.92% year-over-year spike in traffic.

The modest drop in search traffic suggests that, despite explosive growth, AI chatbots are not yet displacing traditional search behavior in any meaningful way.

“Even with ChatGPT’s massive growth, it still sees approximately 26 times fewer daily visits than Google,” wrote the author of the study, Sujan Sarkar, founder of OneLittleWeb.

The study also maintained that search engines are evolving rather than fading, integrating AI tools to offer a richer, more personalized user experience. At the same time, chatbots are carving out their niche in tasks requiring

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