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June 2012

Flipkart faces heat of rivals’ discounts

By Tarunkumar Singhal, Raman Jokhakar, Chartered Accountants
Reading Time 1 mins
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Flipkart, the big daddy of the online books trade, is feeling the heat of competition. Of late, several other portals are making a strong pitch for the pie with bigger discounts. Book lovers have options galore with players like Infibeam, Dial-a-Book, Bookadda, Friends of Books, Indiatimes Shopping, eBay, Junglee, uRead and more.

The new kids on the block offer bigger discounts than Flipkart, which range up to 40% on bestsellers. Retail industry insiders say the online books business is all about customer acquisition. Books help get customers online.

It’s hard to damage books while shipping. It builds trust that can later get customers to transact from other categories.

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