By P. N. Shah, H. N. Motiwalla
Chartered Accountants
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The Ethical Standards Board of ICAI has considered some ethical issues which are published in CA Journal for August, 2011, at page 214. Some of these issues are as under:
(i) Issue: Whether Companies in which Chartered Accountants have been appointed as Directors on their Board can publish their attainments:
In some cases, description about the Chartered Accountant’s expertise, specialisation and knowledge in any particular field as well as appellations or adjectives to their names are published in the prospectus or public announcements issued by the Company. The Council of ICAI has clarified that the inclusion of the name of the member of ICAI in such prospectus, public announcements or other public communication does not contravene Clauses (6) and (7) of Part I of the First Schedule of C.A. Act. However, the member should ensure that in such publications the Company does not advertise the professional attainments of the member. It is also necessary to ensure that by such publications member should not directly or indirectly solicit for professional work.
It is advisable for the member that as soon as he is appointed as a Director, he should specifically inform the Company about the above restrictions. He should request the Company that before any such communication is issued, the Company it should get the contents of the communication about the member approved by him.
(ii) Issue: Whether a Chartered Accountant/Firm is permitted to use logo on letter heads, stationery, etc.
The use of logo/monogram of any kind/form/style/ design/colour, etc. on any stationery, documents, visiting cards, magnetic devices, internet, letter heads, sign board, etc. is prohibited. Use/printing of member/QR:firm name in any other manner tantamounting to logo/monogram is also prohibited. However, a common CA logo has been allowed to the members, provided it is used in the correct manner within the terms of Council Guidelines.
