Stay abreast with the latest developments in the professional domain along with in-depth analysis through the monthly BCA Journal. Get access to an engaging library of researched publications from the BCAS stable.
Learn MoreBCAJ Brieficles are short-format, web-only articles on contemporary topics of professional importance that are open-for-all to read & share.
Explore BrieficlesExplore past issues of BCA Journal & indulge in a treasure trove of high-quality professional content across format of print, videos & learning events from the BCAS stable.
Learn MoreMonthly mouth-piece of BCAS, the BCA Journal is a leading publication that has been in continuous circulation for more than 53 years. Over the years the BCAJ has become synonymous with high-quality & authentic content across fields of finance, accounting, tax & regulatory matters. The BCAJ has wide circulation across India & commands huge respect amongst the Chartered Accountants` community.
Learn MoreFor queries, collaborations, and insights to forge, Drop a line, share thoughts, inquiries galore, At BCAJ, your messages, we eagerly explore.
Learn MoreThis line is often used as a proverb, especially when someone does not listen to advice and invites trouble for himself. Literally, it means that when a person is destined to suffer, he acts in a strange manner, does not use his intellect or wisdom, and does not listen to the advice of well-wishers or of knowledgeable persons. The full text is like this:
न भूतपूर्वो न च के न दृष्टो । हेम्न: कु रंगो न कदापि वार्ता ।
तथापि तृष्णा रघुनंदनस्य । विनाशकाले विपरीतबुद्धि: ॥
There is another slightly different version of this shloka —
असंभवं हेममृगस्य जन्म । तथापि रामो लुलुभे मृगाय ।
प्राय: समापन्न विपत्तिकाले । धियोsपि पुंसां मलिनीभवन्ति ॥
Readers may be aware of the story from Ramayana. When Shree Ram,Seeta and Laxman were in exile, Marich (the demon and Ravana’s maternal uncle) came in the guise of a golden deer near Ram’s hermitage.