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1. ARTIFICIAL INTELLIGENCE
#87% Find AI Shopping Faster, Yet 88% Continue to Choose Cash on Delivery
The "Retail Rewired Report India 2025" by NIQ reveals that Indian consumers are increasingly blending traditional shopping habits with AI-driven technologies, with 87% believing AI tools enable faster shopping and 60% feeling very comfortable with new tech for daily tasks.
The study, based on over 2,000 respondents across metros and Tier-2 cities, shows 96% have made online purchases, with more than half of shopping journeys starting in search bars and 47% on social media (rising to 52% for millennials and Tier-2 residents).
AI influences buying decisions through features like recommendations (50% usage), price comparisons (49%), review summaries (44%), and queries on availability/delivery (42%), while 60% use e-commerce apps in physical stores for price checks and offers.
Despite high digital adoption, concerns include data privacy (35%) and security (60%), and 88% prefer cash on delivery even as 63% use digital payments daily; incentives like free delivery (58%), instant cashback (55%), and discounts (48%) drive tech uptake.
The report urges businesses to balance seamless digital experiences
