Cobra Effect

‘Cobra Effect’ is an interesting observation in the field of advertising and marketing. It is based on the unpredictability of human mind or psychology. A particular thing is conceived or done with a particular good intention. However, its effect is exactly the opposite! That leads to amusing situations.

During Britishers’ time, once in Delhi, there was lot of nuisance and terror created by snakes that had grown in multiple numbers! On roads and everywhere, snakes were moving freely. Just as we have street dogs, rats, etc.

Britishers announced a reward for the person who would kill a snake and bring its body to the Government office. Initially, its good effect was felt. However, later, it was observed that the number of snakes was increasing!

On investigation, the ingenuity of fertile Indian brain came to the light! Few people started breeding snakes at their home! They used to kill them and claim reward.

This phenomenon came to be known as ‘Cobra Effect’. There are many such instances in the history of this ‘Cobra Effect’. It arises because the pious thinkers / planners often fail to anticipate the opposite consequences.

In 2008, Tatas introduced Nano car to make it affordable to a common (less resourceful man). Its intention was also to provide sa