A Payment Gateway is a service that provides a payment transaction interface between a customer and the supplier. It can be used for direct payments in-store or for e-businesses or online commercial transactions. Earlier, banks were the primary payment gateway service providers. However, today specialised Fintech organisations are the preferred providers of this service.
When a customer makes a payment using a Payment Gateway, the following tasks are performed to complete the transaction:
1. Typically, the credit / debit card number is entered online, or a credit / debit card is swiped or scanned using a contactless card-reading device. In the case of online transactions, the CVV and the name on the card is also requested.
2. The card number is encrypted as soon as it is entered and transmitted to the Card Association (Master / Visa / Amex) through the Acquiring Bank.
3. The Card Association then routes the transaction to the appropriate Card Issuing Bank.
4. The Card Issuing Bank verifies the debit or credit available on the card concerned and sends a response back to the Acquiring Bank and subsequently to the Payment Gateway with a response code, i.e., whether approved or denied.
5. The Payment Gateway then conveys the response back to the device or website from which the transaction originated.
6. The merchant will then process the transaction for goods or services based on his own internal guidelines.
7. The entire process will take not more than five to ten seconds!
8. At the end of the day, or at periodic intervals, the Issuing Bank will settle the aggregate of transactions to the Acquiring Bank after deducting its commission on the same.
9. The Acquiring Bank will pay the Payment Gateway service provider who will in turn settle all amounts received on behalf of the merchant after deducting its charges for the same.
Many payment gateways also provide tools to automatically screen orders for fraud, blocked card lookups, velocity pattern analysis, ‘black-list’ lookups, IP address lookups, etc.
Points to be considered by a seller of goods and services while choosing a good Payment Gateway:
(i) The Payment Gateway needs to be fast and secure. Speed and security are the main considerations, since without either of them the Payment Gateway would be unsuitable for use.
(ii) A good Payment Gateway also needs to provide a variety of payment options to the user. Apart from Credit Cards and Debit Cards, many Payment Gateways in India also allow use of e-wallets, Online Banking and Virtual Cards. This gives total flexibility to the client and ensures that the client can complete the transaction, irrespective of his preferred mode of payment.
(iii) If your business is global, multi-currency options would be a great advantage.
(iv) Many Payment Gateways make it extremely easy to integrate them in your website or other software platforms, which can get you up and running immediately.
(v) The settlement cycle may vary from a day to a week which will depend on the number and value of transactions.
(vi) Earlier, there used to be one-time setup charges being levied by Payment Gateways – nowadays, the one-time setup charge is waived by many providers.
(vii) The per transaction fees may vary for each Payment Gateway and for each type of transaction. This is negotiable with the Payment Gateway service. The higher the value and volume of transactions, the lower will be
the per transaction fee. Typical transaction costs may have a fixed component and a variable component. The variable component may range from 0.25% to 3% of the value of the transaction.
PayPal is one of the pioneers in the field. It has an international presence and handles a variety of currencies. It is different in the way it handles payments. You have to enter your credit card information only once and create a user-id and password. PayPal will then handle all your payments going through its gateway. The merchant never gets to access your credit card information at all, hence it is completely safe.
Amazon Pay is designed for Amazon merchants and shoppers. It facilitates easy payment through its wallet which needs to be refilled from time to time.
Square is a Payment Gateway which also has its own hardware, making it very easy to acquire payments. The hardware may be in the form of a POS terminal, contactless slide-in, magstripe squares connected to your mobile or in-Stand form.
Among the Indian Payment Gateways, the most popular are Razorpay, CCAvenue, PayUBiz, Instamojo, PayTm and Atom. Each of them has similar features with ease of use and a variety of payment options. PayTm is easiest to deploy – both for the customer and the seller for offline and online transactions. However, Razorpay and Instamojo are the easiest to integrate
into your website. A detailed comparison between the 15 popular Payment Gateway providers is available at http://bit.ly/pgcomparison.
As for the risk factors, all Payment Gateways are regulated by Reserve Bank of India and have strict reporting norms. Transactions are encrypted with 128 bit (or higher) security protocol and are therefore extremely safe and reliable. Breaches, if any, are to be instantly reported and monitored. Hence, most of the popular Payment Gateways are safe and reliable on all counts. RBI Guidelines on Regulation of Payment Aggregators and Payment Gateways are available at https://bit.ly/3tpmCwm.
In these days of growing online transactions, a Payment Gateway for your website is a must-have tool, not only for selling goods and services but also for easy and smooth collection of payments!
