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December 2010

Apple flips the playbook, putting mobile technology in PCs

By Raman Jokhakar
Tarunkumar G. Singhal
Chartered Accountants
Reading Time 1 mins
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New Page 1

24. Apple flips the playbook, putting mobile technology in
PCs


Over the last few years, Apple used technologies from its
Macintosh computers to create the iPhone and the iPad, building a multi-billion
dollar mobile computing business that now accounts for 60% of its revenue.

Now Apple is doing the reverse, taking technologies like the
multi-touch user interface from the iPhone and the iPad and using them to
refresh its Mac business. Steven P. Jobs, the chief executive, unveiled two
versions of its ultra-thin MacBook Air laptops. He also demonstrated an early
version of Apple’s new OS X operating system, which will be available next
summer.

The new MacBooks come in two sizes of screens, 11.6-inch and
13.3-inch. They weigh 2.3 pounds, and 2.9 pounds, respectively. For comparison,
the iPad weighs 1.5 pounds. The laptops’ thickness tapers from 0.68 of an inch
at one end to 0.11 of an inch at the other. They have no optical or magnetic
storage. Instead, like the iPad, they are built on Flash storage, which allows
them to turn on instantly when powered up.

(Source : The Economic Times, dated 22-10-2010)

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